Commercial priorities and baseline
Agree the business objective, relevant audience and available baseline information before deciding what to improve.
04 / PERFORMANCE
A coordinated service for businesses that want their website, search presence and social content to work towards the same commercial priorities.
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Agree the business objective, relevant audience and available baseline information before deciding what to improve.
Coordinate website improvements, search priorities and social content so each activity supports a coherent customer journey.
Translate the plan into a sequence of agreed actions, owners, deliverables and review points.
Review available website, search and social data. Distinguish activity metrics from qualified enquiries and revenue outcomes.
Adjust priorities as evidence and business needs change. Advertising spend, major development and external tools are separately scoped.
HOW THE ENGAGEMENT WORKS
We review your requirements, confirm the deliverables and agree the timeline and fee before work begins. You know what is included, what we need from you and how the finished work will be reviewed.
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